Terms of Service

1. Agreement to These Terms

These Terms of Service ("Terms") govern access to and use of the Leadlord website at leadlord.ai and the Leadlord platform and services (together, the "Service") provided by Leadlord Inc. ("Leadlord," "we," "us," or "our"), a corporation incorporated under the Canada Business Corporations Act (corporation number 1805270-1) with its registered office at 221-1001 6 Avenue, Canmore, Alberta T1W 3L8, Canada.

By accessing the website, creating an account, accepting an invitation to a firm workspace, or using the Service, you agree to these Terms. If you use the Service on behalf of a firm or other organization (the "Customer"), you represent that you have authority to bind that organization, and "you" refers to it.

Customers receive the Service under a signed service agreement that states the exact fees, term, and service scope (the "Service Agreement"). If these Terms conflict with a signed Service Agreement, the Service Agreement prevails for that Customer.

2. Definitions

• "Authorized User" means an individual the Customer has invited to its workspace with a role, including Firm Administrators, Campaign Managers, and Authorized Reviewers.
• "Customer Content" means the business facts, source material, campaign material, landing pages, call records, bookings, approvals, comments, and other information the Customer or its Authorized Users submit to, generate in, or store in the Service.
• "Provider Account" means an advertising, social, telephony, calendar, or email account that the Customer owns with a third party (for example a Meta ad account, a LinkedIn ad account, or a Microsoft 365 tenant) and connects to the Service.
• "Campaign" means an advertising campaign that the Customer prepares, reviews, approves, and runs through the Service, including its landing pages and incoming-call routing.

3. The Service

Leadlord provides software and delivery support that helps Canadian regulated businesses, such as wealth management firms, prepare advertising campaigns, review and approve campaign material, publish landing pages, receive and route incoming calls, and book appointments. Leadlord also operates the platform, provisions telephone numbers, and performs the routine operational work that keeps a Campaign running.

Leadlord does not provide legal, regulatory, compliance, investment, or financial advice. The Customer and its Authorized Reviewers decide what is published, remain responsible for their regulatory obligations, and keep their own records of those decisions.

Leadlord may change, improve, or retire features of the Service. Material reductions in the service scope stated in a Service Agreement are handled through that agreement.

4. Accounts, Roles, and Authorized Users

A Customer workspace is activated for the Firm Administrator named in the Service Agreement. Firm Administrators invite Authorized Users and assign roles. Several people may hold a role, and an Administrator may exercise every role. The Service records which capacity each person used for each consequential decision.

• Each Authorized User must use their own credentials and keep them confidential; shared or transferred logins are not permitted.
• The Customer is responsible for the acts and omissions of its Authorized Users and for keeping its Authorized User list current.
• The Customer must notify Leadlord promptly at hello@leadlord.ai of any unauthorized access to its workspace.
• An Authorized Reviewer may be employed by the Customer's dealer or another supervising organization; the Customer remains responsible for that person's access.

5. Firm-Owned Provider Accounts

Provider Accounts belong to the Customer. The Customer connects them through the provider's own authorization flow, keeps standing access to the provider's console, funds its advertising accounts directly with the provider, and remains bound by the provider's terms.

• Leadlord never collects media spend, and no fee is calculated as a percentage of media spend.
• Connecting or selecting a Provider Account is an audited Firm Administrator operation.
• The Customer may disconnect a Provider Account at any time in the Service; disconnection removes Leadlord's stored authorization for it.
• Provider outages, policy decisions, account restrictions, and billing holds are outside Leadlord's control; the Service shows their effect on readiness so the Customer can act.

6. Human Review and Approval

The Service uses artificial-intelligence assistance to research, draft, and propose campaign material and changes. Every draft is a proposal. Nothing is published, launched, or changed in a running Campaign until an Authorized User with the required role approves the exact revision, and safety and compliance stops apply at all times.

The Customer must review generated material for accuracy, suitability, and regulatory compliance before approval. Leadlord does not warrant that generated material is complete, accurate, or compliant.

7. Acceptable Use

The Customer and its Authorized Users must not:

• use the Service for unlawful, misleading, deceptive, or discriminatory advertising, or for content that violates a provider's advertising policies;
• submit Customer Content that infringes the rights of others or that they lack the right to use;
• advertise services they are not licensed or registered to provide;
• attempt to access other customers' workspaces, probe or disrupt the Service, or circumvent its access controls, review steps, or usage limits;
• reverse engineer, copy, resell, or build a competing service from the Service, except where the law allows;
• use the Service to contact individuals in violation of anti-spam, telemarketing, do-not-call, or privacy laws.

Leadlord may suspend access that threatens the security or integrity of the Service or exposes Leadlord or a provider to legal risk, and will notify the Customer as soon as reasonably possible.

8. Fees, Billing, and Payment

The Customer pays the fixed monthly service fee stated in its Service Agreement plus attributable telephony costs passed through at cost. There is no media-spend percentage, telephony markup, or default fee outside the signed terms.

• Invoices are issued on the monthly anniversary of the service start date stated in the Service Agreement, for the service period then ended, and are payable by bank transfer within the period stated on the invoice.
• Telephony costs incurred in United States dollars are converted once per invoice using the latest published Bank of Canada daily USD/CAD exchange rate available when the invoice is prepared; the rate, date, and source appear on the invoice.
• Applicable taxes are added as required by law.
• Leadlord does not collect payment cards and does not charge a card on file.
• Unpaid invoices create a billing conversation with the Customer; they do not silently suspend a running Campaign.

Prices and term lengths are set per Service Agreement. Signed terms change only through a signed amendment that takes effect on a future date.

9. Term, Termination, and Wind-Down

The Service Agreement states the service term. A term that ends without a signed follow-on agreement neither renews automatically nor cuts service automatically; Leadlord contacts the Customer to agree the next step. Either party may terminate for a material breach that remains uncured 30 days after written notice, and Leadlord may terminate immediately for a breach of Section 7 that creates legal or security risk.

Termination notices are handled by Leadlord deliberately, with a recorded notice, authority, and effective date. There is no self-service cancellation button in the Service.

• When a Campaign ends, its advertising is stopped with provider confirmation, and its landing pages and call routing remain in place for 30 days before automatic retirement.
• When the Customer's service ends, new bookings and booking-recovery offers stop, promised call forwarding is preserved, and existing appointments are handled under the wind-down terms agreed with the Customer.
• Telephone numbers provisioned for the Customer are quarantined for 30 days with forwarding to the Customer before release.
• Firm Administrators can export the firm audit record before access closes.
• Final billing covers service through the effective date and attributable telephony costs.

10. Customer Content, Data, and Confidentiality

The Customer owns its Customer Content. The Customer grants Leadlord a non-exclusive licence to host, process, display, transmit, and back up Customer Content as needed to provide, secure, and support the Service and to meet legal obligations.

Personal information is handled under the Leadlord Privacy Policy at leadlord.ai/privacy. Where Leadlord processes personal information on the Customer's behalf, it does so on the Customer's instructions as set out in the Service Agreement and these Terms. Deletion requests are described at leadlord.ai/data-deletion.

Each party will protect the other's confidential information with at least reasonable care, use it only to perform under these Terms, and disclose it only to people who need it and are bound by confidentiality, or where the law requires disclosure.

11. Intellectual Property

Leadlord and its licensors own the Service, including its software, designs, workflows, documentation, and improvements. Nothing in these Terms transfers that ownership. Feedback the Customer provides about the Service may be used by Leadlord without restriction.

Campaign material approved by the Customer, including landing page content and creative, is Customer Content. Leadlord's templates, layouts, and platform components used to render it remain Leadlord's.

12. Third-Party Services

The Service depends on third-party providers, including advertising platforms, telephony carriers, calendar and email providers, hosting, analytics, and AI model providers. Those providers' terms and policies apply to the Customer's use of its Provider Accounts. Leadlord is not responsible for the availability, decisions, or conduct of third-party providers.

13. Disclaimers

The Service is provided "as is" and "as available." To the extent permitted by law, Leadlord disclaims all warranties, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation. Leadlord does not guarantee advertising results, lead volume, call volume, bookings, or any business outcome.

14. Limitation of Liability

To the extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, goodwill, or data, arising out of or relating to these Terms or the Service, even if advised of their possibility.

To the extent permitted by law, Leadlord's total aggregate liability arising out of or relating to these Terms or the Service is limited to the service fees the Customer paid to Leadlord in the twelve months before the event giving rise to the claim. Media spend, provider charges, and telephony costs passed through at cost are excluded from that amount.

These limitations do not apply to a party's breach of confidentiality, the Customer's payment obligations, either party's indemnity obligations, or liability that cannot be limited by law.

15. Indemnity

The Customer will defend and indemnify Leadlord against third-party claims arising from Customer Content, the Customer's advertising decisions, its breach of Section 7, or its violation of law or of a provider's terms. Leadlord will defend and indemnify the Customer against third-party claims that the Service, as provided by Leadlord, infringes a third party's intellectual property rights in Canada. Each indemnity requires prompt notice, control of the defence by the indemnifying party, and reasonable cooperation.

16. Governing Law and Disputes

These Terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable in Alberta, without regard to conflict-of-law rules. The courts of Alberta have exclusive jurisdiction over disputes arising from these Terms, and each party submits to that jurisdiction, subject to any mandatory consumer or provincial law that provides otherwise. The parties will first attempt in good faith to resolve a dispute through discussion between their responsible representatives for at least 30 days.

17. Language

Service Agreements with Customers in Quebec are provided as a single bilingual document, complete French then complete English with equal prominence. A French version of these Terms is made available to Customers in Quebec on request and where required; the French and English versions carry the same material terms.

18. Changes to These Terms

Leadlord may update these Terms. The effective date and version above change with each revision, and material changes are communicated to Customers with notice before they take effect. Continued use of the Service after the effective date of a revision constitutes acceptance, except that a signed Service Agreement continues to prevail for its term.

19. Contact

• Company: Leadlord Inc.
• Corporation number: 1805270-1 (Canada)
• Address: 221-1001 6 Avenue, Canmore, Alberta T1W 3L8, Canada
• Email: hello@leadlord.ai
• Privacy questions: privacy@leadlord.ai